Privacy Policy

Landing Pages – General Health Guidelines

• For health-related claims made on the landing page, provide peer-reviewed clinical studies, consumer tests, or other scientific evidence linked from the landing page.
• Include a list of ingredients.
• Address at least the following points:
  • The offer is not intended to diagnose, treat, cure, or prevent any disease.
  • The offer does not constitute medical advice. The offer is not a substitute for medication or other treatments prescribed by a doctor or healthcare provider. Users should consult a physician before starting any treatment.
• If a doctor is shown on the page, it should be a real person who speaks specifically about the product and provides linked evidence of their relevant studies on the topic.
• Do not claim that the product is an alternative to medical treatment or conventional medication, has a permanent effect, or is as effective as surgery.
• Do not use absolute language such as get rid of, cure, prevent, eliminate, make healthy, etc. on the landing page or in headlines.
• Avoid depictions of skin and nudity, including sexual and overly revealing images.
• Do not mention serious diseases.
• Avoid creating a false sense of urgency.

Landing Pages – Weight Loss

• Follow the general health guidelines.
• Disclose that weight loss is achieved as part of a healthy calorie-reduced diet and exercise program.
• Claims about the amount of weight lost should be accompanied by a disclosure of how long it took to lose that weight and what typical results consumers can expect.
• Do not claim that wearing a product on the skin leads to significant weight loss.
• Do not claim that the product causes weight loss of 2 pounds or more per week over a month or longer without diet or exercise.
• Do not claim that the product causes weight loss of 3 pounds per week for more than 4 weeks with diet and exercise.
• If before/after images are used, they should not be visibly edited and should include a notice such as "Results may vary from person to person." Also use images of people in athletic clothing and no images considered revealing, such as bikinis, underwear, etc.
• Do not promote DIY or "at home" fat-freezing products/content.
• Do not make unrealistic claims about possible results.

Landing Pages – Dietary Supplements

• Follow the general health guidelines.
• Include "dietary supplement" in the brand text.
• Do not claim that the product is an alternative to or more effective than conventional medication.
• Do not make unrealistic claims about possible results.

Thumbnails

• Avoid images of obese individuals.
• Avoid bloody, repulsive, and unflattering images.
• Avoid depictions of skin and nudity, including sexual and overly revealing images.
• Avoid before/after images. If the person in the before and after image wears the same clothing and the camera angle, lighting, and background are the same, the thumbnail is considered edited. Also avoid enlarged images and low-resolution images.
• If skin blemishes or wrinkles are shown, they should be mild or shown from a greater distance.
• If organs are shown, only plastic models or unrealistic cartoon/drawing images should be used.
• Do not use scare tactics, e.g., exploiting sick people in thumbnails or images of diseased organs and/or pandemic situations.